The percentage of women who buy electronic products online is nearly equal to that of men, according to an iPrice survey.
The percentage of women who buy electronic products online is nearly equal to that of men (Photo: iprice.vn)Hanoi (VNS/VNA) — The percentage of women who buy electronic products online is
nearly equal to that of men, according to an iPrice survey.
The
percentage of women shopping for these items was 38 percent in the first
quarter of last year, and increased to 43 percent in the first quarter
of this year.
Meanwhile, the
rate for men was 57 percent in Q1, down from 62 percent in the same period last
year.
The
report also showed that there is a change in the shopping age group of women.
Specifically, the percentage of women aged 35-44 and 45-54 who purchased the
items in this category online increased by 4 percent in the first three months
of this year compared to the same period last year. In addition, the older age
group from 55 to 64 also had a slight increase of 2 percent.
Meanwhile,
the rate in the group of younger female consumers aged 25-34 saw a sharp
decrease of 10 percent year-on-year.
Experts
said this change might be due to the impact of the COVID-19 pandemic early last
year when many people worked from home. Therefore, the proportion of
consumers in general and office women in this age group, in particular, tended
to purchase electronic products for working and living at home.
The
survey also showed shopping on mobile devices grew 4 percent. Consumers were
more likely to purchase electronic products on mobile devices than on computers
and tablets.
Up
to 80 percent of consumers decided to shop on mobile devices in the first
quarter this year, while the figures for computers and tablets were 18 percent
and 2 percent, respectively. These rates in the first quarter of last year were
76 percent on mobile, 22 percent on desktop, and 2 percent on tablet./.