Proactively popularising Vietnam’s cultural values to the world and bringing into play the soft power of culture to help promote the country’s status in the international arena is one of the targets determined in the cultural development strategy until 2030.
Da Nang city, a travel hub in central Vietnam, welcomed the first 500 MICE tourists on December 10 after a long social distancing period triggered by the COVID-19 resurgence.
Launched by Vietnam National Administration of Tourism, the tourism promotion campaign entitled "Vietnam: Travel to Love!" ("Vietnam: Di de Yeu!") was officially deployed on the YouTube digital platform from January 7, 2021.