Vietnam targets stronger national brand in Asia by 2045

Decision No. 173/QD-TTg dated January 27, 2026, issued by the Prime Minister approving the strategy for promoting Vietnam’s image abroad for 2026–2030 with a vision to 2045, identifies international communication as a strategic soft-power tool serving national development. The strategy aims to position Vietnam among Asia’s leading countries in terms of national brand and image by 2045, while striving to rank in the top three in ASEAN and top 30 in the Global Soft Power Index.